Whitianga Website Design & Development

Let’s discuss the best practices for managing, operating, and building Whitianga websites

First off, business owners are going to want to ensure their website is aiding growth by way of sales, more customers in the door and of course showcasing value with services and or products.

Our definition of a working website can often be different to our clients. A working website in our eyes, is like a staff member that never sleeps and drives measurable results 24/7. Other definitions of a working website is that it is live and shows up when you type in the business name.

Whitianga websites can get more customers for free

Driving traffic is the same as driving more customers into your shop or place of business. It increases revenue, staff satisfaction, reduces staff turnover and a host of things that can ensure your business thrives through all seasons.

What do we know about Whitianga?

Whitianga has been continuously occupied for more than a thousand years since Māori explorer Kupe’s tribe settled here after his visit in about 950 A.D. Now a thriving coastal town with 6,500 permanent residents, Whitianga is evolving into a delightful place to visit and fast becoming one New Zealand’s most popular North Island summer holiday destinations.

Whitianga has excellent diving, sailing, and fishing all year round. It’s positioned perfectly next to some of New Zealand’s most
popular natural locations and attractions like Hot Water Beach & Cathedral Cove.

Be there when the search is on

Often people visiting Whitianga or planning a vacation are searching online for products and services to plan, book, purchase or engage with well before they arrive.

Those with booked accommodation are deciding to purchase things to bring with them on holiday or to buy those items when they get here. For Whitianga to thrive we need more people buying when they get here. That’s where a well-positioned, purpose driven website comes in handy.

How to show up for Whitianga on search engines

Your website is one of almost 2 billion websites that are live on the planet! Most of these websites are searched for on Google, Yahoo or Bing. How Google categorises, lists, and showcases your website from the rest is determined by algorithms.

Whitianga websites need to be relevant geographically, in other words, the best chance of harnessing traffic is to show search
engines in multiple ways, that your business is in Whitianga.

Show me how!

For starters, you are going to want to backlink some quality content on your website to these top 10 things to do in Whitianga;

Backlinking to existing popular online articles for the above activities will ensure that your website is connected to Whitianga. It will tell search engines like Google that your content is relevant, up to date, purpose driven, region specific and most of all, authoritative. This will, over time ensure you rank organically in a good position on Google, Yahoo & Bing.

You will need some tools to make these changes, please see article ‘We Audited 25 websites in Whitianga NZ’.

Link your Whitanga website to local events

Another popular and successful way to anchor your website online to a specific audience like Whitianga, would be to write about popular events or even better, get the events to write about you with a guest blog or perhaps sponsor some prizes for the events. Again, backlinking is the key to this.

Consider these 3 popular events to get involved with

1. Whitianga Food & Wine Festival
2. Cooks Beach Summer Festival
3. Thunder Hop

Tip: Connecting to local events gives many opportunities for quality social media content and branding.

Connect your website to other successful Whitianga websites

Trusted Web Design has researched the most popular websites in Whitianga based on quality of content, traffic, and authority. The top 3 websites you should consider referencing from and backlinking to or from are.

1. All About Whitianga
3. Whitianga I-site

If, for example you are a plumber, you want to figure out what your core offering or niche is. What do you do differently to other plumbers? Is it your pricing, licensing, availability, quality, skills, product range etc?

The very best way to showcase your niche, become an expert online, or have your business become an expert locally on your product or service is to offer value! Be unique and solve some problems for your customers along the way. Content is all about frequency and recency.

10 Whitianga website content ideas

Here are some ideas that you can consider;

1. Offer prizes through local competitions
2. Have a knowledge area on your website offering advice, tips and tricks
3. Gather as many geographically tagged testimonials as possible
4. Thank people online for referrals, compensate them for referring
5. Have automated booking systems – yes, we build them!
6. Provide discounts to reward loyalty or an action that is important to your business
7. Have guest posts or content
8. Engage in charitable activity
9. Put together a Spotify list in your business name for customers
10. Showcase Google reviews on your website not just Google

Get proactive on local Whitianga Facebook pages & groups

Local Facebook pages & groups in Whitianga are a great way to strum up some business and stay relevant. If you can, join these groups as your FB business and post as your business, not from your personal profile.

1. Whitianga Buy Sell Swap
2. What’s Up Whiti
3. Buy & Sell Whitianga

Paid advertising Whitianga

Now that we have covered the basics of free advertising, let’s get stuck into your paid advertising options. There are a few options for Whitianga… radio advertising, newspaper print advertising and of course online advertising.

Local Whitianga Newspapers
Whitianga Radio Options
Online Advertising

Measure results every time

Advertising in Whitianga through radio and print is tricky. We say this because it is very hard to justify the spend on these channels by measuring actual results. For example, you spend $5,000, can you tell from your radio advert how many people became customers or made a purchase because of your radio advertising?

Can you assess the breakeven of how many new clients you will get to pay for the $5k spend?

Advertising needs to be measurable. If you are going to spend money in this way to reach more customers, you are best to have a cut out coupon in the paper that is redeemed physically, or a radio code or word to claim something off your product or service.

If you are planning to advertise online, make sure you have the correct tools that analyse results like Google Analytics and Google Search Console. If your business is planning on engaging in paid advertising, it is best practice to have first applied the free techniques discussed above.

This will ensure paid efforts & results complement existing efforts. Simply paying for advertising without the correct foundations in place will produce overnight success however it will sharply flatten and drop off as quick as it started.

Before you engage in any paid advertising on the Coromandel, we suggest first reading this article ‘We audited 25 websites in Whitianga’.

Trusted Web Design specialises in Whitianga advertising strategies. If you are short on time and want better results for your business contact us today.