SOCIAL MEDIA

TWD has grown audiences for clients of over 100k plus, ensured EDM open rates are above 26% with high retention, we teach clients how to measure results against budget and conversion metrics. We educate clients how to use the software and features of almost all social platforms. We have connections in Radio, Print and TV advertising. If you need more eyes on your business and want that extra advantage talk to us today.

Social media should be conversational and casual. Social media marketing since 2018 has shifted from interruption marketing to relationship marketing. 95% of an addressable market segment is not ready to transact, purchase or buy. If a company constantly targets the same 5% with sales-based content, day after day they are missing out on the 95% that are on social media to be social.

The key to social media is to create relationships and to avoid being transactional. Creating relationships starts with understanding your customers. Understanding your customer starts with identifying their fears, trends and alleviating their frustrations. From there, social media content should add value to the target audience.

To address 100% of an audience instead of 5% social media content should add value and speak to your future customers so that a company is in their hearts and minds.

Frequency and recency of social media content is imperative, so when the addressable 95% target audience is ready and willing to transact the company is their first thought. Companies often make the mistake of producing product orientated content that is sales driven to the 5% when they should be consumer orientated covering the 100%.

Consumer orientated and relationship focused content wins every time. It creates fans, conversations, sharing, referrals, growth, positive reviews, awareness, brand identity and more.