Through design TWD influences conversations with bespoke customer journeys both on desktop & mobile. We can incorporate video, motion effects, sliders and many other features. Our design team creates jaw dropping logos, copy, media packs and astonishing brand refresh makeovers.
Our speciality lies within custom mobile responsive design, we create websites with a mobile feel similar to an app.
Let’s explore some theory behind TWD design
A user journey is a series of steps which represent a scenario in which a user might interact with a website. User steps should always be based on research, data and demographics.
They can be used for two main things:
- Demonstrating the way users currently interact with the service / website / product
- Demonstrating the way users could interact with the service / website / product
A user journey or path is considered the most important dynamic of a website platform. A famous saying is…
“If one does not know to which port one is sailing, no wind is favourable” – Lucius Annaeus Seneca
When a user engages with a platform, it should have clear and immediate goals developed in advance by the platform owner. Pre-defined user journeys tie back to real people and start with call to actions that serve purpose. The use of data is imperative to the understanding of how journeys may differ for different types of people.
User journeys incorporate the companies purpose and clear goals at the same time as prioritising the needs of your users. This creates a ‘speed dating effect’, a necessary prerequisite to a desired long-term relationship.
Journeys are measured by bounce rates, time on page metrics, a platforms conversion measurement, complaints or any rise in confusion from a member or user.
Website design, both mobile and desktop incorporates a brands theme and character based on a user profile; though it is generally put into the functionality of an online platforms design.
Generally, in 2022 less is more. Clinical layouts, heavy text, multiple call to actions, images of corporate people are off-putting and confusing.
Poor design and functionality are generally reflected in Google Analytics by assessing bounce rates vs returning users.
Website tone is the language used to communicate content or resources. Many platforms overlook this critical consideration. A website that has assessed its desired user and has accommodated their characteristics with a matching tone will perform a lot better than one that hasn’t.
Brand standard guides are often created for websites for the purpose of consistent external communication processes for obtaining and retaining, current members. Copy writers are employed to complete these tasks.
Brand standards are a set of guidelines for colour palates; photography and graphic elements; logo specs; fonts and messaging that comprise your brand. They’re the glue that holds your brand together and help to create and protect your firm’s brand identity. We possess a serious set of skills to get you there!