Always measure results
Advertising in Whangamata through radio and print is tricky. We say this because it is very hard to justify the spend on these channels by measuring actual results. For example you spend $2,000, can you tell from your radio advert how many people became customers or made a purchase because of your radio advertising?
Advertising needs to be measurable. If you are going to spend money in this way to reach more customers, you are best to have a cut out coupon in the paper that is redeemed physically, or a radio code or word to claim something off your product or service.
Before you engage in any paid advertising on the Coromandel, we suggest first reading this article ‘We audited 50 websites in Whangamata’.
Trusted Web Design specialises in Whangamata advertising and marketing strategy planning. If you are short on time and want better results for your business contact us today.