Thames Website Design & Development

Developing and designing websites for the Thames New Zealand area does not need to be expensive or complicated.

This article is going to show you, the reader, some valuable tips and tricks to get the most out of your online presence.

Rising above the noise is not expensive

The online world is competitive, busy, and noisy. Most businesses find marketing online expensive, and, in most cases, they cannot see the results of their efforts because they do not have the tools to measure their Thames NZ marketing efforts of initiatives. If marketing efforts are not measured the business owner usually views the process as a waste of time, money, or both.

Let's cover the basics

This article explores free marketing hacks, and will help your business stand out amongst your competitors and list the essential tools to monitor your results. All it takes is a little patience.

Thames NZ is a small coastal town situated on the Coromandel Peninsula, its population is roughly 7,600 people as of 2022.

Often those with booked accomodation are deciding to purchase things to bring with them on holiday or to buy those items when they get there. For Thames to thrive we need more people buying when they get there or when passing through Thames. That’s where a good website comes in handy.

Show up in Thames on search engines

Let’s first talk about how you can easily ensure your website is connected to popular attractions in Thames, and the holy grail of showing up online when they search for these activities without your competitors products showing up first. The advantage you have is your location.

For starters you are going to want to backlink some quality content on your website to these top 10 things to do in Thames;

Backlinking to existing popular online articles for the above activities will ensure that your website is connected to Thames geographically. It will tell search engines like Google that your content is relevant, up to date, purpose driven, region specific and most of all authoritative. This will, over time ensure you will rank organically (not paying for ads) in a good position on Google, Yahoo & Bing.

You will need some tools to make these changes, please see article “We Audited 30 websites in Thames NZ“.

Connect your website to local Thames events

Another popular and successful way to anchor your website online to a specific audience like Thames visitors, would be to write about popular events or even better, get the events to write about you with a guest blog or perhaps sponsor some prizes for the events. Again, backlinking is the key to this.

Consider these 3 popular events to get involved with;

1. Steampunk Festival
2. Marry Me Coromandel
3. CPD Road Show 2022

Tip: Completing this will greatly assist with solid social media content as well.

Link your website to successful Thames websites

Trusted Web Design has researched the most popular websites in Thames based on quality of content, traffic, and authority. The top 3 websites you should consider referencing from and backlinking to or from are:

1. Neighbourly
3. The Coromandel

Ensure your business is visible on Thames Facebook pages & groups

Local Facebook Pages & Groups in Thames NZ are a great way to strum up some business and stay relevant. If you can join these groups as your FB business and post as your business, not from your personal profile.

1. Thames Coromandel Newsfeed & Noticeboard
2. Thames Coromandel Grapevine
3. Thames NZ Buy & Sell

Showcase value and solve problems in Thames

The very best way for people to find your niche, online expertise, or have your business become an expert locally on your product or service is to offer value! Be unique and solve some problems for your customers along the way. The content is all about frequency and recency.

Here are some ideas that you can consider;

1. Offer prizes through local competitions
2. Have a knowledge area on your website offering advice, tips and tricks
3. Gather as many geographically tagged testimonials as possible
4. Thank people online for referrals, compensate for referring
5. Have an automated booking system – yes, we build them!
6. Provide discounts to reward loyalty or an action that is important to your business
7. Have guest posts or content
8. Engage in charitable activity
9. Put together a Spotify list in your business name for customers
10. Showcase Google reviews on your website, not just Google

Paid advertising & marketing in Thames

In our experience paid advertising should not be engaged with unless the right strategy has been applied to the free and easy processes mentioned above first. Any paid marketing or visibility campaigns should be used in conjunction with the basics.

Right, let’s discuss what opportunities exist in Thames for your business to start paid advertising. There are a couple of options, radio advertising and newspaper print advertising.

Always measure marketing campaigns

Advertising in Thames NZ through radio and print is tricky. We say this because it is very hard to justify the spend on these channels by measuring actual results. For example you spend $2,000, can you tell from your radio advert how many people became a customer or made a purchase because of your radio advertising?

Advertising needs to be measurable. If you are going to spend money in this way to reach more customers you are best to have a cut out coupon in the paper that is redeemed physically, or a radio code or word to claim something off your product or service.